Farhad Moshiri – Everton’s owner – is not one for the limelight, choosing to go about his business with a ruthlessness that has seemingly been missing at the club for decades. During his time at the club, Everton’s owner has dispensed with the services of three underperforming managers, Steve Walsh – and created a new hierarchical structure spearheaded by Denise Barrett-Baxendale and Marcel Brands.
So, with this in mind, we thought we’d take a closer look at some of the most important people who sit in the posh seats at Goodison Park.
On March 12, 2016, Farhad Moshiri watched his first game as Everton owner and sampled the raucous atmosphere of a fanbase he vowed to relocate to pastures new. That day, the 63-year-old Iranian businessman promised to give the club “everything I have” in the aftermath of a memorable quarter-final victory over Chelsea – and, to some extent, Everton’s owner has been true to his word.
Since 2016, Moshiri has sacked three underperforming mangers and spent almost £320m on players who are yet to prove their worth – until recently. That said, retaining the heart and soul of Everton – and the values and traditions which have shaped the club over its 141-year history – remains incredibly important to Everton’s owner.
Nevertheless, his transition from shareholder to owner has not been seamless to say the least. Moshiri has used over £170m to sack Roberto Martinez, Ronald Koeman and Steve Walsh; he has also forked out a miserable amount of money on cleaning up the mess made by the managers he has sacked – while the unnerving shadow of Alexander Ryazantsev – Moshiri’s business partner – looms large over the club.
However, his recent appointments have been somewhat more promising. Marcel Brands looks to have implemented a number of important changes at Everton, while the appointment of Marco Silva is indicative of a club keen not to repeat its previous mistakes.
Everton’s owner has vowed to “make Everton a success story” and, so far at least, the first few chapters of the tale have been captivating.
Marcel Brands became Everton’s Technical Director in June 2018, replacing the seemingly inept Steve Walsh, and was appointed to the Club’s board in January 2019.
The sophisticated Dutchman had established a reputation for developing players and building clubs from the bottom up. Brands oversaw PSV Eindhoven’s race to three Eredivisie titles in four seasons having previously been instrumental in transforming the fortunes of lesser known clubs.
His work at AZ Alkmaar, however, may have been instrumental in his appointment to Everton’s board. In 2005, working alongside Louis van Gaal, Brands and AZ Alkmaar consolidated on second and third place finishes in 2006 and 2007 to secure the Eredivisie trophy in 2009 – the same season Everton lost the FA Cup Final to Chelsea.
Implementing a fluid style of play and then purchasing the players to execute it, AZ Alkmaar became the first team outside the established powerhouses of Ajax, Feyenoord and PSV Eindhoven to win the league in 28 years.
Everton’s owner can only hope that Marcel Brands can replicate this success at a club not too dissimilar to the teams he has transformed.
One of the most prominent and respected women in sport, Denise Barret Baxendale is the driving force behind Everton’s transformation away from the pitch.
“This is a great club – with the best, most committed fans and I can assure every single Evertonian that I am completely committed to driving our club forward” said Baxendale – and drove forward she has. Since her arrival in 2010 and her subsequent promotion in 2018, Baxendale has played an integral role in enhancing Everton’s reputation, transforming the matchday experience and recently, she has overseen the club’s headquarters move from Goodison Park to The Royal Liver Building – which was purchased by Everton’s owner in February 2017 for a reported £48m.
Furthermore, under Denise’s stewardship, Everton in the Community has received almost 100 local, national and international awards for its pioneering and charitable schemes.
Indeed, Denise Barret-Baxendale epitomises what Evertonian’s expect from their leaders, be it commitment, understanding and drive.
The Dixie Dean Hotel is set to open its doors this summer. The luxury venue is set to take pride and place opposite the now famous Shankly Hotel, which celebrates the existence of Liverpool’s legendary leader.
The stunning hotel – far apart from anything seen before – is to provide Evertonian’s with an unprecedented experience, ideal for overnight stays, watching the match and basking in unseen memorabilia.
To keep up to date with the latest news and developments at the hotel, head over to our Facebook and, if you enjoyed our guide to some of the most important people at Everton, check out our interview with Melanie Prentice – our new guest relations director.
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